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2007 – 2010
Jim Beam Cup Team Sponsorship Packages
Join the WA Reds as they make history in 2008 |
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Western Australia recently launched into an exciting new era for the game of Rugby League as we assembled our team and management structure for entry into the Sydney based Jim Beam Cup in 2008 as we drive to re-establish an NRL franchise back into WA.
Join our team as we bring Rugby League back as a major sport in Perth and Western Australia and stay with us on the exciting journey back to the NRL.
Home games will all be played at Members Equity Stadium where we have formed a strong partnership with the stadium management who are very supportive of the venture and whose continual involvement will be welcomed at a strategic level.
We have recruited strongly and will front with a formidable team for our first game in Sydney against the Chester Hill team on March 29 and it is our goal to make the finals in our first year.
The Jim Beam Cup is a 14 team, 22 round home and away competition so 11 games are scheduled to be played at home.
Current Sponsors
Members Equity Bank
SEW Eurodrive
Centre Ford
Global Real Estate and Technologies Network
Global iQ
CMS Events
Geoff Baldwin.com Realty Group
Members Equity Stadium
WA Rugby League also enjoys the endorsement from:
Australian Rugby League
WA Government
Eventscorp
WA Jim Beam Cup Media and Promotional Timeline 2007 - 2008
| December 2006 |
Team Announced |
| December 2006 |
Naming Competition launched |
| December 2006 |
Foundation Membership drive launched |
| December 2006 |
Coach and Executive Committee confirmed |
| December 2006 |
Ongoing Player signings |
| January – December 2007 |
PR, Newsletters and Updates |
| January 2007 |
Team name announced (press conference) |
| February 2007 |
Sydney Roosters NRL visit, clinics and function |
| April 2007 |
Tooheys Cup pre season kicks off |
| May 2007 |
Tooheys Cup main season kicks off |
| May 2007 |
State of Origin Function |
| June 2007 |
Jim Beam Cup Team Corporate Function |
| July 2007 |
National Titles with Jim Beam Cup team representing WA |
| July 2007 |
Official Launch for 2008 |
| July 2007 |
Participate in Trans Tasman Challenge (in Sydney) |
| September 2007 |
WARL Tooheys Cup Finals |
| September 2007 |
Ken Allan Award gala function |
| October 2007 |
NRL Final Tour |
| October 2007 |
Official Jim Beam Squad Announcement |
| February 2008 |
Jim Beam Cup Trial Games |
| March / April 2008 |
Jim Beam Cup Inaugural Season starts |
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Other events surrounding the campaign will be added as they are confirmed.
Media Campaign Summary
Newsletters Sponsor, media and supporters database
Website www.warugbyleague.com.au
Launches & Events refer above
Broad Media Television, Radio, Press, Magazines
Summary of benefits and value for your support
Sports and event sponsorship creates a market place which can be used by sponsors in many ways.
When exploiting your sponsorship dollar, you are not locked into one medium!
How to value add to your sponsorship within the WA Rugby League:
- Establish your brand alongside premium presentations and products
- High profile marketing site within the venue
- Branding and promotional rights
- Product sales
- A chance to build leads and research clients
- Become involved with some of the on site promotions
- PR and function activities
- Broad media exposure
- Direct access to website visitors through banners or hotlinks
- Hospitality options for staff and clients
- Naming rights to event promotions
- Gate prize involvement
- Merchandise exposure
Who Should be Involved?
Companies wishing to be seen alongside a successful team in a leading National football code, taking advantage of the associated exposure and community support.
Rugby League enjoys a strong support base in Perth with an additional, demonstrated latent following who are keen to be involved and again enjoy the game at a top level.
We are delighted with the interest already registered and expect up to 35 companies to join us in the foundation and inaugural years and believe the support will receive immediate benefits.
There are many ways to enjoy your sponsorship and companies taking part will represent a cross section of Western Australia’s corporate world.
Packages can vary in delivery and cost, so whether your company is small or large, if you want to attract the interest of potential clients – you can do so through Rugby League.
Your market profile
Rugby League followers in Perth enjoy the game with many being ex-pat fans from outside of WA. With the current growing migration to Western Australia and the resources boom, many of these followers are looking to support the game at a local level here in WA.
WA Rugby League will also be targeting family groups to attract a broad range of the community to our games and functions.
As with all local sporting codes, audiences will be passionate and loyal to the game and its sponsors and supporters.
Local games initially will attract thousands of people during the season with additional coverage available on Fox Sports in a weekly highlight format.
Sponsorships Available
Sponsorship of the Western Australian Jim Beam Cup team (to be named shortly after our current naming competition is completed), along with its State and National representative teams offers organisations a significant and unique opportunity to build market share and brand awareness, while leveraging business growth.
The specific packages offer considerable benefits to any organisation wishing to align itself with the iconic game of Rugby League and take advantage of the thousands of consumers and corporate followers who are exposed to this spectacle throughout the season.
For 2007, the state representative team will carry all sponsors benefits.
A range of packages are available for a three year period and can be tailored for individual sponsors. We welcome the chance to discuss packages, benefits and costs
- Major Team Sponsor / Naming Rights
- Platinum Sponsors
- Gold Sponsors
- Goal and Corner Post Sponsor
- Scoreboard Sponsor
- Jersey Sleeve Sponsor
- Jersey Back Sponsor
- Shorts Sponsor
- Training Strip Sponsor
- Game Day Sponsor
- Player Sponsors
- Airline Sponsor
- Accommodation Sponsor
- Restaurant Sponsor
- Hotel Sponsor
- Media Sponsors
- Offiical Suppliers
- Sponsor Suites
- Open Air Boxes
- Signage
Benefits Available
Many benefits are available to sponsors and may include
- Naming Rights
- Media Branding
- On site Branding
- Presentation Rights
- Name / logo with marketing
- Name logo with website
- Presentation rights at official functions
- Priority Ticketing
- Corporate Suite Hospitality
- Corporate Box Hospitality
- Playing strip sponsorship
- Training strip sponsorship
- Goals and corner posts
- Scoreboard sponsor
- Function and general hospitality benefits
- PA Announcements
- Program advertising
Contact Details for Sponsorship & Marketing
The WA Rugby League will administer all aspects of your sponsorship and participation.
CMS Events have been appointed to manage the marketing and sponsorship for the League and will work with you to develop your successful involvement.
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